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My approach to branding - Human brands - 3 vital steps

1- Brand Conception

Like a human, a brand has parents; the business and its target audience. Together they conceive the brand.

2- Brand Birth

1- Brand Conception

Once conceived, the brand will have dreams and aspirations in life. The journey is a lot clearer when we know where we're headed

3- Brand Life

1- Brand Conception

3- Brand Life

With the right creative experts, the brand can now start enjoying a fulfilling life.

Nejib Ghanmi (born 06.01.1979) is a Tunisian-born, British-trained Branding Executive.

Ghanmi is the founder and CEO of hub (human brands) www.humanbrands.live and was previously the creative director of Sixty Degrees. Considered one of the foremost branding experts in the field, he has been responsible for leading teams in the creation of several high-profile branding campaigns.

Career history

Ghanmi trained at Kingston School of Art, Knights Park (recognised as one of the best art and

design schools in the world). He has played a key role in developing brands such as Aswaaq, Downtown Dubai, Telefónica, Sudatel, Alinma Bank, Qatar Foundation, Royal Air Maroc, Commercial Bank and United Overseas Bank. During his career he has undertaken several commercial projects at

respected branding firms such as Landor Associates (London & Dubai), Brash Brands,

Relevance, O2, Futurebrand (Singapore) and Sixty Degrees

Nejib Ghanmi

Nejib Ghanmi

Design & Strategy Expert

My approach to branding - Human brands - 3 vital steps

1- Brand Conception

1- Brand Conception

1- Brand Conception

2- Brand Birth

1- Brand Conception

1- Brand Conception

3- Brand Life

1- Brand Conception

3- Brand Life

Creating human brands

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